big ideas.

real impact.

Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.

Adventure Tourism Consultancy

Vision 2030 Aligned

Adventurous Souls ApS is a Danish-registered consultancy company in its fourth year of operation, specialising in the strategic development, activation, and scaling of tourism destinations through adventure tourism and experiential travel.

We work in partnership with governments, destination authorities, giga-projects, and private-sector developers to support the goals of Saudi Vision 2030—using adventure-based experiences to accelerate tourism growth, diversify local economies, and position destinations on the global stage.

Our Role in Vision 2030

Adventurous Souls supports Vision 2030 objectives by:

  • Developing globally competitive tourism products

  • Activating destinations to attract international and domestic visitors

  • Enabling year-round tourism through adventure programming

  • Creating skills transfer and local employment pathways

  • Supporting sustainability, marine protection, and environmental stewardship

Adventure tourism acts as a high-impact catalyst—driving visitation, global media exposure, and long-term destination identity.

what we do

We provide end-to-end solutions and delivery services, from strategy and feasibility through to activation and live execution.

Our services include:

  • Adventure tourism strategy and destination master planning

  • Feasibility studies and market positioning

  • Design and delivery of adventure-led tourism activations

  • Large-scale festivals and international events

  • Operational frameworks, safety systems, and governance models

We focus on implementable solutions that align with Saudi regulatory frameworks, environmental priorities, and long-term national objectives.

Adventure as a Strategic Tourism Asset

We position adventure not as niche tourism, but as a strategic economic and branding asset.

Our expertise spans:

  • Diving and marine tourism

  • Watersports and coastal activations

  • Mountain, desert, and outdoor adventure sports

  • Multi-discipline adventure festivals and mass-participation events

Diving plays a particularly important role in our Saudi-facing work—leveraging the Kingdom’s world-class Red Sea and Gulf marine assets to create premium tourism products, support conservation initiatives, and develop Saudi talent within the diving and marine tourism sector.

Global Expertise, Local Impact

Adventurous Souls operates through a global network of world-renowned experts and elite athletes, including:

  • International adventure and diving specialists

  • Certified instructors and technical directors

  • Event and safety management professionals

  • Sustainability and environmental advisors

We combine international best practice with local capacity building, ensuring that knowledge transfer, training, and operational ownership remain within the Kingdom.

Festivals, Events & Destination Activation

We are specialists in using adventure-led festivals and events as tools for destination activation. These platforms are designed to:

  • Drive immediate visitation and spend

  • Position destinations in global media and digital channels

  • Introduce new tourism products to market

  • Build long-term operational capability and legacy

Our events integrate sport, culture, education, and entertainment—ensuring alignment with Saudi values while delivering world-class experiences.

Our Approach.

Adventurous Souls blends strategic advisory with on-the-ground delivery. We understand that Vision 2030 requires execution, not theory.

Our approach is:

  • Safety-led and internationally compliant

  • Environmentally responsible and conservation-focused

  • Aligned with Saudi regulatory and cultural frameworks

  • Designed for scalability, sustainability, and long-term impact

Why Adventurous Souls ApS

  • Danish & Saudi registered company with global reach

  • Proven expertise in adventure tourism and destination activation

  • Strong focus on marine and diving tourism

  • Access to elite global talent and operational partners

  • Track record of delivering concepts from vision to reality.